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Retail & Commerce

Thought Leadership

Honey, I Shrunk Our Stores—The Five Stolen Tenets of Urban Retail

by Pearl Yeung-Navarrete, Evan Allen

Translating a retail experience from large- to small-format is about much more than just size. The second piece in our "Retail Perspectives" series explores how to successfully make the move. Read More

Thought Leadership

Retail Feels—The IRL Opportunity

by Kristen Plunkett, Harry Rosenbaum, Evan Allen

As consumer shopping behavior continues to change, so must the way we think about the 'value' of our brick and mortar spaces. The first piece in our "Retail Perspectives" series explores this changing landscape. Read More

Thought Leadership

How to Embrace D2C

by Melissa Tischler, Ross Mytton

The world of Consumer Packaged Goods has seen dramatic changes over the last few years resulting from changing consumer expectations for how they interact with a brand. The shift to direct-to-consumer means that companies must realign practices to keep up. Read More


Innovator Interview: Josh Sultan of Jetson Bikes

by Courtney Pace, Tom Abraham

We sat down with Josh Sultan, CEO of Jetson Bikes to find how he overcomes the challenges of being an entrepreneur Read More

Thought Leadership

Technology Doesn’t Make Money, Business Models Do

by Tobias Rooney

Disruption of the financial services sector is unlike anything the market has ever seen. This shift in market forces is being spearheaded by the acceleration of new technology in dramatic and unprecedented ways. But the real risk of technology is not its proliferation, nor its complexity, nor its uncertainty, but its distraction. Read More

Thought Leadership

Beauty Retail is More Than Sales Deep

by Harry Rosenbaum

When beauty retail employed the open-sell model, it was a revelation: “Sephora and Ulta have tapped into every little girl’s dream of being able to open up their mom’s makeup bag and just play,” one financial researcher said. These stores pioneered the retail shift from transaction to product discovery and trial. Now we're in the midst of a new retail revolution,... Read More

Thought Leadership

The Trust Economy – How Can your Business Use it to Innovate and Win?

by Tom Gray

As part of Fahrenheit 212’s Innovator Circle thought-leadership programme, we invited a panel of innovators and start-ups ranging from a recently launched company to a new division within one of the world’s most valuable companies and we dug into what it takes to launch, survive and grow within the Trust Economy. The beauty about drawing on the experience of start-ups is they are operating in the white heat of growth – they have to quickly figure out what works and what doesn’t – but the lessons they’ve learnt are eminently transferable to innovators at businesses of any size. Read More

Thought Leadership

Rethinking Loyalty


“What’s wrong with our product?” Few businesses ever ask their customers for such an honest evaluation. While we often hear that customers want to feel valued, many companies don’t understand how to establish that critical emotional tie. Indeed, emotions are the main driver of loyalty. A recent report conducted by Capgemini found that 82 percent of consumers who have a high level... Read More

Thought Leadership

Retail Environments: the shifting paradigm, new opportunities, and designing for change

by Evan Allen

The Identity Crisis With the growth of e-commerce, 2-day delivery, and a rising consumer preference for ‘experiences’ over ‘things,’ traditional brick-and-mortar retail is experiencing an identity crisis. It is no longer enough for retailers to use physical space to simply sell products; instead there is an increasing need to create meaningful, experiential, in-person connections with their customers. As designers and... Read More

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