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Thought Leadership

Reinventing Loyalty

by Alex Stock

The COVID-19 pandemic and our new consumer behaviors have broken the customer lifetime value models on which pre-COVID loyalty programs are built. Here’s how the Loyalty Program will be reimagined. To the victor go the spoils. Read More

The consumer product goods (CPG) industry has a growth problem. To be exact, between 2012 and 2016 large consumer good firms only generated an organic growth rate of 1.5 percent1. This is not to say that the established CPG playbook – centered on building mass-market brands, retail relationships and synergies – is not still delivering strong revenues today: but it... Read More

Thought Leadership

Clean Growth in Energy & Utilities

by Max Wolke, Diana Veit

As sustainability becomes a worldwide concern, our industry must ask: How can advances in technology, policy change and behaviour modification help solve this issue? Read More

Thought Leadership

The Commoditization of CX

by Carson Marks

Companies are now creating better consumer experiences, albeit commoditized ones. Explore the history, questions, and inputs that are leading The Experience Economy into a sea of sameness - and how to stay afloat. Read More

Thought Leadership

Make Things Better

by Todd Rovak, Mark Payne

We are appalled at the profound injustice that has played out around us. Yet we can’t equate getting worked up with the actual work that real change requires. We must look inward at the impact of our own choices as companies and individuals as the first step toward broader change for our communities. Read More


Call for Projects: 2020 Fahrenheit X Pro Bono Program

by Colleen Galbraith, Lissa Fedrizzi

We're excited to begin accepting project submissions for this year’s Fahrenheit X partnership. Each year, Fahrenheit 212 deploys our talent and expertise to support the efforts of a mission-driven organization working to address social challenges. Read More

Thought Leadership

Innovating for a Recession Webinar

by Mark Payne, Courtney Pace

What should innovators do differently to win in the tougher climate ahead? Join innovation strategy & design firm Fahrenheit 212 for a presentation and kitchen table talk on Innovating for a Recession. Read More

Thought Leadership

The New Roles of Engagement

by Colleen Galbraith, Mauricio Cruz

Traditional financial institutions, prior to the COVID-19 crisis, held a tenuous grip on digital customer engagement. Today’s disruption is a compelling moment for financial institutions to re-examine their digital strategies, and create meaningful and differentiated engagement that responds to consumers’ acute desire for increased financial resilience. How can banks lean on their unique capabilities to evolve the roles their financial platforms play in the lives of customers – today and well after any economic crisis. Read More


The Innovator's Response

by Tom Abraham, Meaghan Elyse Lueck, Michael Rubel

We work in the business of innovation: creating new products, services, and experiences to solve the challenges of our clients. In this moment of crisis, the office thought we must do the same for small businesses in need. So, we’ve launched the Innovator’s Response. This microsite aims to provide a set of resources for small businesses impacted by the crisis. We... Read More

Thought Leadership

Innovating for a Recession

by Mark Payne

As innovators, it’s our mandate and reflex to look past the here-and-now, and see what’s coming around the corner. After we pull through this epic challenge called COVID-19, what’s next is a recession that will demand a new innovation playbook. Here’s what that playbook looks like. Read More

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