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Thought Leadership

Reinventing Loyalty

by Alex Stock

The COVID-19 pandemic and our new consumer behaviors have broken the customer lifetime value models on which pre-COVID loyalty programs are built. Here’s how the Loyalty Program will be reimagined. To the victor go the spoils. Read More

I’ve spent a lot of time in airports recently, in fact, a lot more than I would care or choose to. Sometimes the journey from my front door to the plane door is simple, fast and easy. Sometimes it is punctuated with flight delays, bad food and long queues at security. The variables in the travel equation are almost always... Read More

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