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Innovation in sport

Editorial Feature

Innovation in 2026: Our Cup Runneth Over

by Corey Newman

The 2026 World Cup will be the first World Cup to be hosted by more than two countries. Although brief on details, the innovation section of the United 2026 Bid signifies a clear intention to do things differently. Technology will play a huge part in everything the hosts and FIFA will do, blending the fan experience, businesses, and the game itself. Read More

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