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Thought Leadership

The New Roles of Engagement

by Colleen Galbraith, Mauricio Cruz

Traditional financial institutions, prior to the COVID-19 crisis, held a tenuous grip on digital customer engagement. Today’s disruption is a compelling moment for financial institutions to re-examine their digital strategies, and create meaningful and differentiated engagement that responds to consumers’ acute desire for increased financial resilience. How can banks lean on their unique capabilities to evolve the roles their financial platforms play in the lives of customers – today and well after any economic crisis. Read More

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