Gen Z Will Reinvent Your Business – Here’s How…

March 26, 2019 | 8:00 AM - 9:30 AM City of London - Vintry & Mercer, EC4V 2AU

About the Event

Every new generation brings changes to established brands and businesses, but the impact of Gen Z will be something altogether new...


They are coming of age during the fastest technology disruption in history, together with global changes in generational trust. From new modes of working to new models of finance, new modes of ownership and new products and services - their experiences are transforming existing engagement and business models. 


We think they’re the single greatest innovation opportunity for businesses today. 


Join us for a strategy and innovation breakfast to get:

  • Fresh insights into the changes that Gen Z will force onto today’s businesses
  • Lessons from start-ups who are leaning in to the change
  • Simple and actionable frameworks to help future-facing businesses take advantage of the opportunity





Ali Maggioncalda
Co-founder of Eros and winner of Telefonica Alpha Health and RCA Service Design Innovation and Research partnership competition

Ali is a co-founder of an early-stage start-up Eros and winner of the 2019 Alpha Health and Royal College of Art Service Design Innovation and Research competition.
Ali is fascinated by the intersection between human behavior, design, and business. Combined with an MA in Service Design from the RCA and a BA in Human Biology from Stanford, her vision is to design products and services that are informed by both academic research and gritty real-world user experiences.
This fascination led her to create Eros - a relationship app at the leading edge of this generations’ fast-changing attitudes towards technology and human relationships. Eros is founded on the idea that technology can help people build more fulfilling romantic relationships, not just find dates or outsource their emotional and/or sexual needs to machines.



Ann Hagell
Behavioural Psychologist

Ann is a Chartered Psychologist with a specific interest in adolescence. She studied for her PhD at the Institute of Psychiatry and was a Fulbright Scholar in the USA. She also has a master’s in Public Health from the London School of Hygiene and Tropical Medicine. 

She has published widely on adolescent well-being and has worked with a range of funders, think tanks and universities in the field of adolescent development. Ann is a member of the World Health Organisation's Global Action for Measurement of Adolescent health (GAMA) Advisory Group.

Will White
COO of Loot

Will is the COO of Loot, a challenger bank and digital current account start-up. Previously at Monzo, Will has a first-hand view of the development of some of the UK’s leading fintech propositions and how they’re looking to shape the category and in particular how younger generations engage with money.


Audience: This event is for you if you are a senior leader working within an innovation team or sponsoring one for a big business. It is important for us that we maintain the integrity of our corporate entrepreneur community so this event is for industry personnel and not for consultants or consulting firms.



  • 08:00

    Introduction & breakfast

  • 08:15

    Panel discussion: lessons from start-ups

  • 09:00

    Business model frameworks

  • 09:30

    Goodbyes and see you soon