Innovators' Circle: Brick-and-Mortar Bounce Back
November 27, 2018 | 8:30 AM - 10:00 AM Fahrenheit 212 Offices, 31 Great Sutton St, London EC1V 0NA
About the Event
The renewed importance of the physical footprint in an increasingly digital world.
Restaurant and coffee chains are transforming their store concepts to meet the new expectations of convenience. High-street retailers are using store-based services and experiences to compete with the online behemoths. Digital-native e-tailers are looking to make their big break into brick-and-mortar.
What is happening?
In a truly omnichannel future, the answer won’t lie in physical or digital alone, but rather in a confluence of the two. But having spent the better part of the last decade focused on getting on to the screens of consumers, many are realising that the greatest gap in their customer experience is the stores themselves.
Join us on 27th November in London for a breakfast discussion on :
The Why: The consumer drivers of this renewed focus on the physical and why it’s so critical to differentiation in the category.
The What: Determining what the exact role of your physical footprint should be in your end-to-end omnichannel experience and operating model.
The How: Determining what new services and experiences your physical store should deliver and how digital should unify them with the broader, out-of-store customer journey.
Space is limited, so be sure to RSVP*
NB: This event is designed for senior leaders in retail, restaurants – as well as other categories where the physical space plays an important role – working within an innovation team, or leading or sponsoring one in a big business. The event is for industry personnel only – no third-party consultants.
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Arrivals & breakfast
Introductions & discussion