Fahrenheit 212, part of Capgemini Group, is delighted to see the launch of Johnnie Walker My Edition by Diageo.
Fahrenheit 212 has worked closely with the Diageo team since early 2017 to help define the strategy, consumer value proposition, digital experience and supporting operating model, capable of delivering meaningful personalization at scale. an exciting new experience for consumers to explore whisky, understand their individual taste preferences and create their own lasting whisky stories around the blend that is tailored to them.
"We thank the Diageo Futures Team for placing their faith in us as their strategy, prototyping and experimentation partner in developing Johnnie Walker My Edition. We are hugely proud to have been part of this exciting project and congratulate everyone involved" Tim Davis, Director at Fahrenheit 212
Check it out here.