Although the majority of purpose-led businesses are reducing their environmental impact and outperforming their peers, the majority of large multinationals are still in the modus of tweaking business models so that they are only slightly ‘less bad’ for the planet. None have yet invented a business model that is truly carbon neutral or one that has a positive environmental impact.
 
Unfortunately, this incrementalist approach to corporate growth won’t deliver a positive environmental impact great enough to steer the planet clear of a further 1.5°C in global warming, a threshold which if exceeded is forecast to trigger even extremer weather, droughts, famines, and geopolitical conflicts
 
Which means the arduous task now facing many FTSE 100, DAX 30, CAC40 and Fortune 500 organizations is figuring out how to transition to a cleaner business model. Fahrenheit 212 have formulated five innovation plays to help organizations meaningfully pursue this goal and bridge the gap between purpose and clean growth.

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