Who still writes 5-year strategy plans? For most businesses ‘big strategies’ are out of date within 18 months. Does this mean we are “post-strategy?” Are we in an age where we “ just do it?” 

Some consultancies might urge big businesses to “act like a start-up” and just get out and do stuff, but this is the opposite of what successful start-ups actually do. Strategy has never been more critical to business survival, but the way it is formulated and executed needs to change – to be faster and more flexible. 

In Big Strategy Is Dead, Commercial Strategy Director Tobias Rooney explores the meaning of Strategy in a world of compressed business cycles  - and the five innovation plays that ensure you are thinking and acting with strategic agility. 

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