From Blurring Lines to Conscious Collisions
We believe that in 2019 we will start to see brands deliberately pairing the digital and physical world to bring forward conscious collisions.
In the last few years, we’ve witnessed blurring lines that span consumer lifestyles, channel dynamics, and category trends, setting the stage for innovation. Digital and physical worlds continue to blend through technology such as AR and VR, traditional category definitions are defunct, and demographics are evolving across racial and gender lines. While disruptive brands have been leaning into this blur, in 2019 we’ll see a new movement emerging from the fog: conscious collisions. We define this as a very deliberate, active, and purposeful bringing together of two or more values, categories, segments, or channels. We’re excited to help companies piece things together in new ways, to seize the collision, to capitalize on the collateral, and to unlock new value. We believe winning innovations designed for the future will transform competing forces into conscious collisions. So we’ve pulled together some of our thoughts on the subject as a treat for you, take a look.
Jenny is an Engagement Manager on Fahrenheit’s Strategy team, and enjoys applying her diverse experiences in finance, consulting, and advertising to problems involving business design and behavioral change.
Roxanne is our Head of Research at our New York office. Her goal is to define, cultivate and steward the conversation and perspective to the market around ‘research for innovation.’ In order to be a strong researcher she believes you need to be empathetic and be free of judgment. She believes it’s only at this point that people will really open up, which is necessary to get beyond the superficial; unlocking fresh powerful insights that drive client strategy.
Leah is a Consultant on the Ideas Development team. She brings a background in social entrepreneurship and a contagious laugh to the F212 team. A penchant for service design and storytelling, Leah steers startup agility and future thinking to drive bold ideas to life.
Joe is an Engagement Manager on the Strategy team. In his role, Joe draws on experience from both ends of the Money/Magic spectrum, using this background to balance analytical rigor with focused creativity. With a hunger for solving the most difficult challenges, Joe brings an obsession with delivering impactful innovation end to end.
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