In the last few years, we’ve witnessed blurring lines that span consumer lifestyles, channel dynamics, and category trends, setting the stage for innovation. Digital and physical worlds continue to blend through technology such as AR and VR, traditional category definitions are defunct, and demographics are evolving across racial and gender lines. While disruptive brands have been leaning into this blur, in 2019 we’ll see a new movement emerging from the fog: conscious collisions. We define this as a very deliberate, active, and purposeful bringing together of two or more values, categories, segments, or channels. We’re excited to help companies piece things together in new ways, to seize the collision, to capitalize on the collateral, and to unlock new value. We believe winning innovations designed for the future will transform competing forces into conscious collisions. So we’ve pulled together some of our thoughts on the subject as a treat for you, take a look.