The Boiling Point
Where 1° makes all the difference.
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“What’s wrong with our product?” Few businesses ever ask their customers for such an honest evaluation. While we often hear that customers want to feel valued, many companies don’t understand how to establish that critical emotional tie. Indeed, emotions are the main driver of loyalty. A recent report conducted by Capgemini found that 82 percent of consumers who have a high level of emotional engagement with a brand will lean toward loyalty when making a purchasing decision. Establishing an emotional connection with customers means looking beyond the standard transactional reward or “points” programs. In fact, 54 percent of rewards programs have fallen inactive,... Read More
Retail Environments: the shifting paradigm, new opportunities, and designing for change
The Identity Crisis With the growth of e-commerce, 2-day delivery, and a rising consumer preference for ‘experiences’ over ‘things,’ traditional brick-and-mortar retail is experiencing an identity crisis. It is no longer enough for retailers to use physical space to simply sell products; instead there is an increasing need to create... Read More
Rethinking Innovation: What's Next?
How would you define innovation in a business sense? This buzzword has been frequently banded around over the last decade, as under-pressure C-suiters have scrabbled around for fresh revenue streams. So much so that the true approach and value of innovation may be getting lost. Todd Rovak, the Brooklyn-based chief executive... Read More
What is the ‘Trust Economy’ and why does it matter to businesses today?
One of our main jobs as Innovators is to ask: What if we could redesign everything? It just so happens that this is also the main function of the Disruptive Innovation Festival, so last week we teamed up with them to explore the topic of Trust. Though an age-old conversation, it’s never been more vital for business, nor more potentially destructive, and thrown into the mixing pot with tech, we’re seeing the barriers between companies and consumers drastically shift across every industry. Innovators from all corners of the globe and a vast array of industries joined us to explore what this really means for us, business and the real commercial opportunity that exists within the Trust Economy. Read More
Celebrating Will Brown, Innovation Analyst, for Winning a Service Design Award
Will Brown, Analyst at Fahrenheit 212, was just awarded the 2017 Service Design Award. When he obtaining his Master’s degree at the Glasgow School of... Read More
Innovator Interview: Julia Capalino of Bloomerent
Diversity and tension of perspectives are crucial to innovation. Our Innovator Interview series digs into the diverse perspectives, approaches, missions, and drivers of entrepreneurs changing the... Read More
How Innovative Brands Cut through the Commerce Cacophony
The recent retail experience innovations by Sephora, Nordstrom, IKEA and Amazon have certainly created a lot of noise, but what does it all mean and... Read More
A Look Into Fahrenheit 212's Partnership with The City of New York
Fahrenheit 212 is proud to have partnered with the City of New York to help advance one of their core missions to drive engagement with NYC Open Data. At Fahrenheit 212, we are driven by the shared desire to make things better and make better things. Fahrenheit X, our annual pro-bono program, is... Read More
Our Favorite Money & Magic Innovations: Fall 2017 Edition
Innovation is a two-sided challenge, and can only truly happen when it simultaneously solves for the needs of the consumer and of the business. Ideas... Read More
Voices Of Fahrenheit: Felicity Emmett
Fahrenheit 212’s people are the best and brightest innovators in the world. We hail from diverse cultures, backgrounds, and industries, but are connected by a shared passion to make things better and to make better things. Voices of Fahrenheit is a series that shares perspectives from the individuals behind the... Read More