The Raw Numbers

Value Creation even your dog will understand

Nature’s Variety, the country’s leading brand of raw and organic pet food, was introduced to Fahrenheit 212 through their investment partner Catterton Partners in January 2011. Fahrenheit 212 was asked to help quickly grow the company’s top line.

Two products, Nature’s Variety Instinct Raw Daily Boost and Nature’s Variety Instinct Raw Bites, were launched in January 2012 and June 2012 respectively.

Nature’s Variety revenues in 2012 grew 34%. The growth has been directly attributed to these two product launches.

Raw Daily Boost and Raw Bites generated margins 800bps above the company’s overall margin.
Growth has been maintained with 2013 Q1 revenues up 29.5% YoY.

Nature’s Variety won Petco’s Innovation Partner of the Year for Raw Daily Boost and Raw Bites.

“What is great about Fahrenheit 212 is that they gave us courage. Courage to do things we already knew needed to be done but with a greater sense of scale, belief and immediacy.”
Reed Howlett
CEO, Nature’s Variety