Two products, Nature’s Variety Instinct Raw Daily Boost and Nature’s Variety Instinct Raw Bites, were launched in January 2012 and June 2012 respectively.
Nature’s Variety revenues in 2012 grew 34%. The growth has been directly attributed to these two product launches.
Raw Daily Boost and Raw Bites generated margins 800bps above the company’s overall margin.
Growth has been maintained with 2013 Q1 revenues up 29.5% YoY.
Nature’s Variety won Petco’s Innovation Partner of the Year for Raw Daily Boost and Raw Bites.