Market Selection Is Key To Innovation Success.

Determining where to play is key to innovation success. Fahrenheit 212’s Mark Payne offers a lighthearted look at how to find promising gaps in the market, and how to define the market in those gaps.
Did you identify a gap in the market? And is there a market in the gap?


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About the author:

Mark Payne

As co-founder and president of the leading innovation consultancy Fahrenheit 212, Mark Payne has spearheaded innovation projects that have created over $3 billion in revenue for Fortune 500 companies, entrepreneurial emerging businesses, and private equity firms. As the architect of the firm’s Money + Magic philosophy, its outcome-based business model and its breakthrough Two-Sided Innovation […]

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