PROCTER & GAMBLE
“The brief was to take a rice snack - most consumers think rice snacks suck - then add a lower fat positioning - most consumers think lower fat snacks suck - and convince everyone we finally had a great tasting, low fat snack! Tough assignment. We’d been through a few unsuccessful concept routes before inviting Geoff and Fahrenheit 212 in to help us out. Suddenly there was revolution in the air and we moved very quickly from “zero” to proven, qualified ideas. They really helped us unlock the commercial potential of the technology and we were headed full tilt toward launch”.
David Cotter, Project Leader for Pringles