Sandra joined Fahrenheit 212 having reconciled her creative and rational sides through a multifaceted background spanning architecture, strategy and innovation.
Following a start in architecture, she transitioned into Design Strategist roles at Raison Pure and Arnell Group, working with Diageo, Unilever, Pepsi, Coty and Home Depot to develop new portfolio, design identity and platform strategies. In 2008 she pursued an MBA at Oxford, seeking to hone a creative background with the core commercial and entrepreneurial skills essential to work across the entire spectrum – from ideation to execution - that brings innovation to life.
During her time at Fahrenheit 212 Sandra has gained broad exposure to global services industries, leading engagements for clients pursuing transformational innovation both within their core business and developing new adjacent businesses that are equipped to move into the future. Projects for Citibank, American Express, GE Capital, Wool Research of New Zealand, Nestle and Charles Schwab have ranged from digital payments to materials innovation.
Sandra’s global perspective stems from her Spanish/Danish parents, four languages and living in eight countries across four continents. This background shapes everything she does and explains her restless curiosity; few things are declared ‘uninteresting’ and she is constantly in pursuit of insights, knowledge and inspiration that she brings to bear across her professional and personal life.
On her free time Sandra is an art hound, often found in galleries of every variety. She is also an avid traveller, runner and long time fan of unexpected New York discoveries.
In addition to the Oxford MBA, Sandra has a B.A. Magna Cum Laude from NYU and Design and Architecture studies from the Instituto Europeo in Madrid.