Michelle brings a blend of business acumen and creative enthusiasm to the Fahrenheit 212 team, and she is thrilled to get to use both each and every day in the pursuit of transformational innovation.
After graduating from Wharton with a B.S. in Economics, Michelle joined the strategy consulting group at Rosetta, where she conducted extensive market research,uncovered consumer insights, and transformed these insights into marketing strategy for national healthcare and retail clients . Working with private equity firm LongueVue Capital as VP of Business Development for portfolio company Dukky, Michelle was instrumental in refining the company’s positioning, pricing, and go-to-market strategies. At Fahrenheit 212, Michelle has embraced and can fully indulge her love for cracking consumer and business challenges, and she has done so across a variety of industries, from CPG, Foodservice, and Toys to Financial Services and Consumer Electronics.
A New Orleans native, Michelle is an avid fan of both the Saints and the word“y’all”. In her spare time, she can be found enjoying New York’s robust theater scene, adding yet another exotic locale to her “must-visit” list, or exercising her creative writing chops in hopes of one day giving David Sedaris a run for his money.