KEVIN BEARDSLEY

Having founded two companies and lived in five countries, Kevin brings a global perspective and entrepreneurial spirit to Fahrenheit 212 as an Innovation Consultant with the Commercial Strategy team.
Kevin cut his entrepreneurial teeth while still a student at Duke University, with his first venture, ‘KaiWen Calligraphy’, where he imported and marketed fully customized, museum-quality Chinese calligraphy scrolls.  After graduating from Duke with a BA in Economics and a minor in Chinese language, Kevin developed ‘Beija Cachaça’, a super-premium Brazilian Cachaça. He went on to lead Beija through its development, launch, and expansion throughout Massachusetts, New York, Connecticut and Rhode Island. Along the way, Kevin managed the company’s finances, designed and implemented innovative marketing initiatives, and successfully led the company through two rounds of fundraising. Kevin and his team established Beija as one of the best-known and highest-rated cachaças in the northeast before selling the brand to a larger spirits company.
During his time at Fahrenheit 212, Kevin has led the development of transformational growth strategies and breakthrough innovations for clients that include Samsung, Mattel, Gannett, Nestlé and Mars.
In his spare time, Kevin enjoys traveling, surfing and running. He can almost always be found with the latest issue of the Economist within arm’s reach.