Geoff is the CEO of Fahrenheit 212.
In 2006, he led a successful management buy-out that established Fahrenheit 212 as a privately held innovation consultancy.
Fahrenheit 212 was born of two truths about the pursuit of growth through innovation, and the market gap that lies between them.
The first is that there is no shareholder value in a brilliant growth strategy without the creative synthesis of tangible, compelling offerings to monetize it.
The second is the converse: creative pipe-dreaming disconnected from commercial realities isn’t worth much more than an inspiring afternoon.
Based on these truths, Geoff led the development of a unique capability and working philosophy, a little something we call Money & Magic.
It’s a capability marrying strategic vision, hard-core analytics, operational realism and commercial acumen with creative inventiveness, design, storytelling, brand, sensory and visual prototyping.
And it’s a philosophy about the kinds of ideas capable of creating new markets – ideas of that caliber can only be ignited by the collision of potent consumer insight and transformational commercial insight.
Neither gets there without the other.
To further accelerate Fahrenheit 212’s ambition of becoming the country’s most recognized commercial innovation firm, Geoff created a unique performance-based business model in which Fahrenheit 212 puts over half its potential remuneration at risk, contingent on hitting mutually agreed commercial milestones. This aligns objectives by ensuring that we only profit if our clients profit.
Fahrenheit 212’s current clients include: adidas, Best Buy, Church & Dwight, Citibank, Clorox, The Coca-Cola Company, Goldman Sachs, The Hershey Company, McKinsey & Company, LG, Nestle, Nutrisystem, Samsung, Starwood, and Time Warner Cable.
Over 50 of the innovations Fahrenheit 212 has developed are being or have been commercialized, and Procter & Gamble named Fahrenheit 212 its 2004-2005 Global External Innovation Partner Of The Year.
Businessweek referred to Fahrenheit 212 as a “white-hot idea factory” in January 2007, and in its 2008 Best And Brightest edition, Esquire described Fahrenheit 212 as “the epicenter of innovation.” In 2009, Fortune named Fahrenheit 212 “The Innovator’s Paradise.”
Geoff, a native New Zealander and former worldwide board director of Saatchi & Saatchi, has spoken extensively on a range of innovation topics in Forbes, Fast Company, the Wall Street Journal, the New York Times, BusinessWeek and the McKinsey European Leadership Forum.
Email Geoff Vuleta