Beck’s background is in CPG branding. He comes to Fahrenheit 212 after working at packaging and product innovation agencies such as Blue Marlin and Clark|McDowall.
He was responsible for the design and collection of ethnographic research, conducting product functionality audits, as well as market research. Along the way he honed his ability to distill new insights and use them to inform creative solutions. He has also consulted at firms such as CBX and Victors and Spoils and has had the opportunity to work on brands such as Shell Oil, Samsung, Pepsi and Doritos.
A graduate of University College, London, he has a deep love of people and products, and a deep fascination with how both are affected by the intersection of socio-economic factors and pop culture. He enjoys exploring why consumers seek certain products and reject others, and why certain products fall flat while others fly.
Beck was born and raised in Boston, MA, though he doesn’t have the accent to prove it. His ever-changing “List of Beck Sloman’s Top Five Simple Pleasures” currently includes (in no particular order): body surfing in the ocean, drinking coffee, reading the New York Times, walking late at night while listening to music on his headphones and grilling.