With a background in CPG and corporate branding, Abby brings with her a design process deeply rooted in organized research, strategic thinking, and the courage to take risks.
Prior to joining Fahrenheit 212, Abby worked as a freelance designer with an array of clients, from boutique brands to internet start-ups to Fortune 500 companies. She has brought her ability to connect thoughtful strategy with imaginative design to a range of packaging, branding, and interactive campaigns, consulting at firms Siegel+Gale, Carbone Smolan, and CBX, among others. Approaching every design challenge with a fresh vision, Abby has had the opportunity to design for clients such as American Express, Johnson & Johnson, and The Museum of the City of New York.
Abby earned her degree in Psychology from Bucknell University prior to completing her graduate studies in Design at Portfolio Center in Atlanta. Armed with the ability to work with both her head and her hands, she aims to create work that is smart, meaningful, and honest. Her work has been featured on the influential design blogs The Dieline and grain edit, and published in Wallpaper* magazine.
A true Jersey-girl at heart, Abby will forever have a soft spot for 24-hour diners, Springsteen, and her Mom’s peach pie.