We do this across any industry where big, fast, doable innovation is attractive.
Recent engagements have included such fields as Food & Beverage, FMCG, Consumer Electronics, Financial Services, Beauty, Fashion, Media, Luxury, Home Furnishings, Technology, Health & Wellness, Ingredient Branding, Sporting Goods, Entertainment, Social Networking, Green Living and Hospitality.
Across this broad mix run four common threads:
- First, a scale of ambition. Most engagements are triggered by the pursuit of $100MM+ in new revenue.
- Second, a recognition that the task at hand requires both creative inventiveness and commercial acumen, and that neither is sufficient without the other.
- Third, the quest for the fresh air of outside perspective. Our conscious choice to avoid category specialization encourages a flow of paradigm-breaking perspective from category to category.
- Fourth, a belief that scale and velocity are equally mission critical, with a focus on getting bigger ideas faster to market.
And while no two engagements are alike, the help we’re asked to provide clusters in seven areas:
DEFINE new growth vectors, framing both where to play and market-ready ways to win; CREATE new products, brands & businesses within defined strategic areas; LEVERAGE existing technologies and assets to unlock new value; EXTEND companies or brands into new segments, categories or businesses; PROPEL acquisitions with innovation, and innovation with acquisitions; MONETIZE emerging trends or consumer segments; FIX troubled brands and businesses through catalytic innovation.
Regardless of task, the answer lies in framing a big strategic vision within which innovation will be unleashed across existing capabilities, then populating that strategy with a portfolio of tangible, consumer-ready ideas.
Big, fast, doable innovation.
Equally robust in strategic foundations, commercial feasibility and creative embodiment.
Able to compel a consumer with a vision of a better life, and to ignite and galvanize an organization around a big vision made real.