Risk & Reward
It’s remarkably simple. We put up to two thirds of our fees at risk, subject to the initiative hitting pre-determined milestones on its path to market.
By aligning our commercial interest with yours, it forges a bona fide commercial partnership with all the blunt, transparent honesty that comes with it.
By making success outcome-based, it forces us to obsess about solving not just for the consumer, but also for the business – making size-of-prize, technical feasibility, commercial potential and strategic fit every bit as important as the killer idea that customers and consumers want to see in market.
And it means that unlike nearly every other consulting firm in the world, we have a built-in motivation to get the program to the finish line, rather than dragging it out to keep the meter running.