Risk & Reward
It’s remarkably simple. We put up to two thirds of our fees at risk, subject to the initiative hitting pre-determined milestones on it’s path to market.
There’s something very ‘deliver or go home’ about the whole thing, and we like both the discipline it imposes and the relationship it creates.
By aligning our commercial interest with yours, it forges a bona fide commercial partnership with all the blunt, transparent honesty that comes with it.
By making success outcome-based, it forces us to obsess about solving not just for the consumer, but also for the company – making size-of-prize, technical feasibility, commercial potential and strategic fit every bit as important as the killer idea that customers and consumers want to see in market.
And it means that unlike nearly every other consulting firm in the world, we have a built-in motivation to get the program to the finish line, rather than dragging it out to keep the meter running.
Whichever way you look at it, sharing in the risk and reward of the projects we work on just makes sense.