INSPIRING LOYALTY THROUGH INNOVATION
Fahrenheit 212 Chief Operating Officer Pete Maulik takes the stage at the American Express Publishing Luxury Summit for a presentation on customer loyalty: Inspiring True Loyalty Through Innovation.
Pete has helped Fahrenheit 212 clients across industries and categories develop the world’s most innovative customer loyalty programs. And innovation is no longer just a worthy ambition; it’s an imperative. His presentation at the Luxury Summit answered the question: How can businesses take rewards up a notch, from a strategy to an innovation that drives loyalty across the customer base, building a relationship where both parties feel value?
The American Express Publishing Luxury Summit gathers the world’s leading purveyors of luxury goods and services to analyze critical issues and trends, share best practices, and examine the evolving needs of the affluent consumer, as well as the effects of the current economic, social, and political climate on today’s luxury companies. Established in 1999, the Luxury Summit is the premier US event dedicated exclusively to the luxury industry and features top caliber speakers, global representation, and a strategically focused program led by the editors of Travel + Leisure, Food & Wine, Departures, Executive Travel and Black Ink.