IMAGINING APPLE’S FUTURE
IMAGINING APPLE’S FUTURE
SUGGESTED BY GEOFF VULETA
CEO, FAHRENHEIT 212 (NEW YORK)
Vuleta would like to see Apple apply the same savoir faire that it brought to digital music players to video cameras, a move that would capitalize on the surge in popularity of video-sharing sites such as YouTube. “No one has gotten close to creating an intuitive, elegant, spontaneous video camera yet,” say Vuleta, who runs the innovation consultancy Fahrenheit 212. That makes it a prime target for an Apple redesign. “This company knows how to swoop in late and slash the nonsense out of a product,” says Vuleta.