ARE YOU READY FOR THE REBOUND?
In the July 13, 2009 issue of Crain’s New York Business, Geoff Vuleta weighed in on smart strategies for small businesses to weather the current economic crisis. An excerpt here:
• RETHINK YOUR SALES STRATEGY
Geoff Vuleta, CEO of Fahrenheit 212, an innovation consultancy, says first-quarter sales were up 15% over last year, in part because he asked all of his 25 employees to devote 35% of their time to finding new ways to generate new revenue. These included improving the company Web site.