PRINGLES RICE INFUSIONS EXPANSION
Pringles Launches ‘Rice Infusions’ Crisps A Step Into ‘Healthier Snacks’ Sector
Jeddah, November 25, 2008
[Excerpted from PR Log]
As consumers become more health conscious, Pringles Rice Infusions is set to repeat the break-away success in the Gulf region that it has achieved in Europe. A success based on its superior flavor and crispy fresh flakes, with each crisp containing a staggering thirty per cent less fat than regular Pringles products.
Speaking of this new phase in Pringles, Emeric Capdevielle, Brand Manager said, ‘Pringles is a leader in stacked crisp category and now we are taking it to a whole new level. Pringles Rice Infusions is timely, because it perfectly meets our consumers’ higher expectations for a healthy tasty alternative. Pringles Rice Infusions is the perfect guilt free snack.”
Pringles Rice Infusions come in a variety of flavors to suit every taste. From Cheese & Onion to Asian BBQ to Hot & Spicy, Pringles Rice Infusions are now available at all major supermarkets across the region.