COCA-COLA FREESTYLE IN BETA MARKET
THE COCA-COLA COMPANY INVITES CONSUMERS TO EXPERIENCE “FREESTYLE”
New Proprietary Fountain Dispenser Gets a Brand Name
ATLANTA, April 28, 2009 - The next generation fountain beverage dispenser has a “stylish” new name.
Coca-Cola North America today revealed that “Coca-Cola Freestyle™” is the brand name and logo for its new proprietary fountain dispenser entering market testing this summer. The fountain’s brand name captures its ability to deliver unprecedented beverage variety to suit any consumer taste — all packaged in an innovative and interactive fountain experience.
“Coca-Cola Freestyle brings to life the refreshingly positive outlook that has always been associated with Coca-Cola,” said Chandra Stephens-Albright, Senior Director of Marketing and Business Development for the brand. “It brings back the magic of the fountain of the past, re-imagines it for the future and then takes it a step farther by celebrating the idea that consumers can truly have their say at fountain — with choices tailored completely for them.”
The new self-serve fountains — which represent a complete departure from equipment The Coca-Cola Company has offered before — have been in development for nearly four years. The sleek new units being tested are touch screen operated, enabling consumers to select from more than 100 calorie and no-calorie brands – including varieties of waters, juices, teas and sparkling beverages that have never been sold in the United States.
The Coca-Cola Freestyle dispenser uses proprietary PurePour Technology™ to make dozens of branded beverages fresh to order, in the same amount of space as the current eight-valve machine. It will be tested in select quick-serve restaurants in Orange County, Calif., and Atlanta this summer before a wider introduction currently planned for early next year.
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Congratulations to The Coca-Cola Company and Team JET!