CAMPBELL’S LAUNCHES GO SOUPS
Breakthrough Innovations Feature Global Flavors and Delicious New Ways to Enjoy Soup at Home or On the Go
CAMDEN, N.J.–(BUSINESS WIRE)–Sep. 13, 2012– Global. Bold. Gourmet. This is how Campbell’s Certified Master Chef Thomas Griffiths describes the flavorful line-up of new soups from Campbell Soup Company (NYSE:CPB). Griffiths and Campbell’s team of chefs are leading the way with bigger, bolder soups that appeal to diverse palates and the demand for more exciting flavors.
“With bolder, more vibrant flavors and contemporary packaging, we’re upping the ante with our new soup offerings,” said Mark Alexander, President, Campbell North America. “Campbell is reframing what soup means, with a variety of new choices that tempt the taste buds and fit the lifestyle of the Millennial generation and beyond. This is the new face and flavor of Campbell Soup Company.”
Coconut, chorizo and quinoa are just a few of the striking flavors and ingredients in a new wave of Campbell’s® soups. Designed for more adventurous appetites, six new Campbell’s GoTM soups draw inspiration from global cuisines, with varieties like Moroccan Style Chicken with Chickpeas soup and Coconut Curry with Chicken & Shiitake Mushrooms soup. The soups, packaged in convenient, microwavable pouches, are perfect for time-strapped 20-somethings.
SOURCE: Campbell’s Soup Company