COCA-COLA’S NEW INTERACTIVE VENDING MACHINE WINS GOLD AT CANNES LIONS 2009 INTERNATIONAL ADVERTISING FESTIVAL
Video Vender Transforms Simple Transactions into Brand Interactions 7 Awards Garnered at Prestigious Industry Event
ATLANTA, June 29, 2009 - A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes Lions International Advertising Festival. The festival, widely considered as the world’s premier showcase for excellence in advertising and design, concluded over the weekend in Cannes, France.
The video vender, which debuted at the 2008 Beijing Olympics, and is now in select Simon Malls throughout the United States, integrates a Samsung 46-inch LCD touch screen into the front of a Coca-Cola vending machine. The large-format display combined with Flash technology, motion graphics, high-definition video and Bluetooth capabilities for mobile downloads, creates a uniquely immersive experience for consumers.
“The video vending machine incorporates sight, sound and motion video to take the vending experience from transaction to true interaction,” said Anthony Phillips, global marketing manager, The Coca-Cola Company.
Click here to read the entire news release.
Congratulations to The Coca-Cola Company, Samsung and every contributing team member. It takes a village to reinvent a category!