Music production changed radically in 1998 with the introduction of sound studio software that launched a generation of bedroom artists. And the 2008 launch of RJDJ, an iPhone app that brings the sound studio to the personal music player, set the stage for a much broader democratization of multimedia creativity. Put simply, an entirely new way of thinking about music.
RJDJ founder Michael Breidenbrücker compares his product suite to a mind-altering drug, unlocking a new musical world. With these tools, you create a personal soundtrack out of the elements of your day. Downloadable musical scenes are augmented during playback as the microphone on your iPhone picks up the noise around you integrates it into the beat structure, while the accelerometer speeds up and slows down the beats as you move and groove. Forget about music making you dance. Now, dancing makes music.
Breidenbrücker, a co-founder of Last.fm, has always been interested in personalizing music, he’s just taken that extra leap from the playlist to the song itself, with an ambition to change the production, consumption, and distribution models of music. His next tracks will be about the launch of desktop app RJC1000 and plans to enable collaboration by overlaying multiple stories.