Serial entrepreneur Matt Keiser has made a name for himself building startups in marketing and social media optimization. But when he turned up at our offices with product samples from his latest venture, it was clear we were crossing into an entirely different category.
Which category? Hard to be sure. It would appear that Keiser has gone and invented his own, something we might call “performance-enhancing meat snacks.”
Perky Jerky is the world’s only caffeinated meat product. Each 2-ounce bag is the equivalent of an energy drink. With a special fortification process involving all-natural guarana and premium beef jerky developed by an on-staff meat scientist, this unexpected functional food is garnering rave reviews among skiers, hikers, swimmers and others craving a high protein energy snack.
The idea was born of a ski slope accident that landed some beef jerky in an open can of Red Bull. As an inventor, Keiser felt like he had just conceived the whoopee cushion. As an investor, he was attracted to the idea of a company so ridiculous it just might work. And with line extensions including Turkey Perky Jerky in the works, it’s clear that a healthy dose of irreverence pays off. Especially for the Muscular Dystrophy and Down Syndrome charities that Perky Jerky proceeds benefit.
Keiser is also CEO and founder of LiveIntent, a live feed optimization utility designed to facilitate meaningful connections between brands and consumers on Twitter, unlocking the potential of social media as a sustainable marketing channel.