Innovating Electronics 2.No

Leading electronics companies can lead a movement to future-proof their businesses by innovating updatable products that encourage customer loyalty, sustainability and pragmatic fun.

AR_InnovatingElectronics2No_310
Leading electronics companies can lead a movement to future-proof their businesses by innovating updatable products that encourage customer loyalty, sustainability and pragmatic fun.

It’s easy to blame tighter purse strings for falling electronics sales figures. But it’s not just lack of money that’s keeping customers away; it’s fear of instant obsolescence. Today’s consumer consideration set has fundamentally shifted. We now want long-term value, not just the latest and greatest.

Yesterday we used an electronic device until it broke or a better one superseded it. We disposed of the old with great dispatch. Brands using a Parallel Model of product development kept us enthralled with a constant churn of new shiny objects and updated versions. Durables were recast as disposable. Sales and stocks soared.

Oh, how we loved our first iPod – 5GB of musical magic for $399. But oh, how quickly we tossed our still-working sweetie into a drawer, lured by ever-smaller, higher-capacity, ever-cheaper iPods.