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Innovation vs Ideas: What is the Difference?

It takes catalyzed action to move from brilliant idea to killer innovation.

Innovation vs Ideas

Ideas are the easy part.

It takes catalyzed action to move from brilliant idea to killer innovation. Apply heat to your catalysts by turning incentives into imperatives.

Innovation at Fahrenheit 212

We challenge candidates at their job interviews to show us they can innovate. And we’re constantly astounded by the ideas they bring to the table.

Breakthrough ideas with insight, resonance and clear market opportunities… Drinks that prevent hangovers. Athletic clothes that go beyond wicking and actually hydrate. A service called Dial-A-Mom that provides for you while you’re sick – making doctor appointments, picking up your prescriptions, even sending chicken soup. The staff would be actual retired Moms. Moms with EQ levels most of us could never reach, who understand instinctively what we want, and deliver it flawlessly while we rest comfortably in bed. Genius!

In the spirit of complete candor, we have to admit that last breakthrough idea came from one of our own. Or rather, came to him in a fever-induced hallucination.

But the point is, great breakthrough ideas are everywhere. Online, offline, even in a line at Starbucks. And yet, while they can come from anywhere, most “breakthrough ideas” never really go anywhere.

Why? Why can’t I prevent a hangover with a magic tonic? Why don’t my gym clothes hydrate? And why must I haul my fever-ridden carcass to Duane Reade?

Because there’s a big difference between an idea and an innovation.

Read the article and find out what separates an idea from an innovation. Be sure to read the three-step action plan that can help you transform your organization’s breakthrough ideas into breakthrough innovations that generate new revenues and new profits!

Innovation offers a balance of the money and the magic.


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About the author:

Pete Maulik

Pete Maulik is Managing Partner and Chief Growth Officer at Fahrenheit 212, where he is responsible for driving growth of the firm through strategic planning, establishing client relationships, cultivating business development and forging strategic partnerships. With over 20 years spent working with Fortune 500 companies and private equity firms on a wide range of growth […]

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