We challenge candidates at their job interviews to show us they can innovate. And we’re constantly astounded by the ideas they bring to the table.
Breakthrough ideas with insight, resonance and clear market opportunities… Drinks that prevent hangovers. Athletic clothes that go beyond wicking and actually hydrate. A service called Dial-A-Mom that provides for you while you’re sick – making doctor appointments, picking up your prescriptions, even sending chicken soup. The staff would be actual retired Moms. Moms with EQ levels most of us could never reach, who understand instinctively what we want, and deliver it flawlessly while we rest comfortably in bed. Genius!
In the spirit of complete candor, we have to admit that last breakthrough idea came from one of our own. Or rather, came to him in a fever-induced hallucination.
But the point is, great breakthrough ideas are everywhere. Online, offline, even in a line at Starbucks. And yet, while they can come from anywhere, most “breakthrough ideas” never really go anywhere.
Why? Why can’t I prevent a hangover with a magic tonic? Why don’t my gym clothes hydrate? And why must I haul my fever-ridden carcass to Duane Reade?
Because there’s a big difference between an idea and an innovation.
Read the article and find out what separates an idea from an innovation. Be sure to read the three-step action plan that can help you transform your organization’s breakthrough ideas into breakthrough innovations that generate new revenues and new profits!