Design Life: Klarna Data Wall
By Jason Brown
With the ever increasing value of big data in big business, designers continue to find engaging and beautiful ways to visualize what would otherwise be mundane math. Klarna, a leading online payment company based in Stockholm, recently developed a real-time, dynamic data wall as the main attraction in the lobby of their Stockholm headquarters. Starting with the analysis of a huge data set, looking for potential stories, they developed a narrative that visualizes over 100,000 transactions a day, from different perspectives. The data behind these visualizations is permanently updated, this way, becoming a real-time representation of Klarna’s business activity. The result is a stunningly hypnotizing expression of the activity and attitude of the company.