The Power Of An Idea
Beyond its transformational pedigree, Fahrenheit 212 also has a humbler claim to fame. It is the name and inspiration of our innovation company.
A group that, since our founding in 2002, has been tapped by some of the world's great companies to bring constructive turbulence to their innovation efforts. An ambition realized by unleashing a particular heat source: The Idea.
What we practice (but preach only when asked) is an innovation model called Idea Led InnovationTM. It is based on a simple ambition: Bigger Ideas, Faster to Market.
And an equally simple observation: that these thoroughly non-average outcomes - big & fast - are far more likely when market-ready ideas come into play at the beginning of the innovation journey than at the end.
When it comes at the beginning, the idea informs and inspires. Provokes and clarifies. Creates richer learning. Brings into view opportunities that analysis alone would not.
It allows size of prize assessments ahead of placing big bets. Redistributes risk. Defines the mission for a project team before the team starts burning cash. Identifies capability gaps. And tells us not just where to play, but how to win.
Then, when you put a multiplier on all of that, by putting not just a single idea on the table, but a broad portfolio of them, suddenly we know very quickly what big looks like, tastes like and feels like. It has an insight, a name, a brand, a texture, a flavor, a benefit, a technology, an experience, a role in life, a business model, a sustainable growth path, momentum, data behind it, a buzz in the organization, and an ROI even an amoeba would find highly arousing. Until the buzz on the street is the hooting and hollering of happy shareholders, pulling on their Speedos and leaping into the roiling, boiling Jacuzzi of your steamy share price.
Ah, what a little heat can do.