Impact-Based Compensation
Nowhere in our ethos and practice is our obsession with tangible progress more visible than in our compensation model. We put up to two-thirds of our fees at risk, making them contingent upon the achievement of very concrete, pre-agreed commercial milestones within the prescribed time horizon. These milestones are client specific, typically mirroring the dates, gates and metrics of the company’s prevailing innovation best practice.
This model is not about lighting a proverbial fire under our proverbial asses, though it certainly does that. More importantly, it is about creating a seamless alignment of our client partners’ ambitions and our own. It ensures we run the project for success rather than cozy meetings. And it makes us the only innovation company on earth that doesn’t get paid more the longer it takes to get somewhere.
Getting to a great place more quickly is more valuable for you and your shareholders, and for us too.