Thinking | Articles

A Sweet New Life

By Charles Herrmann
Click here to read about Second Life Toys

At Fahrenheit 212, we’re currently working on an exciting pro bono project to transform the organ donation landscape in the United States. In our work, we recently discovered a brilliant initiative from Second Life Toys, in Japan.

The Second Life Toys project seeks to provoke a deeper understanding of the organ transplantation process by encouraging parents and children to give away toys that are ‘loved, but no longer used’ to undergo a special transplant operation to infuse a new life to broken toys. Upon receipt of the fixed toy, the child sends a note to thank the ‘donor’, showing the donor how they helped improve their life through their act of sharing.

You can watch the explanatory video here and take a peak at the website here.