Most typically Fahrenheit 212 is asked to:
- Build adjacent business for exiting brands.
- Build new businesses.
- Take new technologies to market.
- Find new applications or markets for existing technologies.
- Fix broken brands.
These have been derived from scenarios such as:
Scenarios
Scenario 1
Turning New Science into New Business
When emerging research showed one of America's great food companies that something it had was highly valuable in a way that had limited relevance to its existing business, Fahrenheit 212 developed a strategic model and product pipeline to turn this unexpected discovery into an entirely new business for the company.
Scenerio 2
Commercializing Hidden Value
Prior to finalizing a deal to give away a piece of technology as part of a divestiture, a world-leading consumer goods company asked Fahrenheit 212 to look at whether the technology had any commercial potential they had overlooked. Opportunity was identified, brought to life and quantified, leading to the technology being taken back in house and uncoupled from the divestiture.
Scenario 3
Testing the Waters Before the Plunge
A Fortune 500 company had gotten out of a stagnant, cost-intensive business a decade earlier that suddenly began to see rapid growth. They hired Fahrenheit 212 to prove that reentry could work in order to secure management approval for the required capital and manpower.
Scenario 4
Cross Category Transfer
A company in a dominant position in its primary business but a weak one in a secondary business tapped Fahrenheit 212 to find a way to get its competitive advantages in the strong business elevate its position in the weaker one.
Scenario 5
Creating New Business Models
A leading food companies came to Fahrenheit 212 seeking new products, but came away with an entirely new business model to create sustainable competitive advantage through a new strategic alliance with a company outside its industry.
Scenario 6
Idea Based Alignment
A company with a chaotic and inefficient decentralized global innovation program retained Fahrenheit 212 to deliver innovation ideas that would excite the global organization sufficiently to create voluntary streamlining of activity.
Scenario 7
Turning Falling Prices into Business Gains
A leading technology company asked Fahrenheit 212 to look at how falling prices in one of its core technologies could be transformed from problem to opportunity, as new applications could suddenly make economic sense for consumers.