Phase 01: Immersion
From Information to Insights
Immersion is a process of insight-generation as well as information-gathering, with an end-goal of defining the Innovation Challenge, Brand Strategy and Organizing Framework for the portfolio. Fahrenheit 212 will focus on understanding the business objectives and operational parameters before conducting a deep dive into the brand, the category, the technologies, the consumer and the market dynamics. We will also conduct in-depth research into emerging technologies, competitive activity, innovation trends and learning from adjacent categories, demographics and geographies.