Phase 03: Evolution
Learning, Refining and Validating
Evolution is a key phase in the innovation journey. It allows us to refine, enhance and optimize the Idea Portfolio in preparation for volumetric assessment. Fahrenheit 212 design learning plans that involve an intensive initial round of targeted qualitative research to gather consumer learning.
This qualitative research is designed to uncover learning about individual elements of each idea, the territory in which it sits, the product it describes and the benefits it delivers. It allows us to generate deep and specific learning that is incorporated into a round of optimization and refinement.