Phase 04: Actualization
The Path to Test Market
In Phase 04, Fahrenheit 212 partners with clients' commercial teams to accelerate the ideas that have progressed through quantitative validation and size-of-prize assessment. Fahrenheit 212 provides supplemental skills to address the most pressing go-to-market challenges with a focus on accelerating ideas to test market launch. Fahrenheit 212's contribution focuses on three key areas:
Strategic Development: research design, concept evolution, brand architecture, portfolio strategy
Creative Execution: product formulation, industrial design, prototyping, packaging design
Commercial Strategy: manufacturing, regulatory, distribution and partner strategies