We’re obsessed with commercial outcomes rather than process. By design, our idea development approach is organic rather than systemic.
Feeding off of the dynamic tension between creative play and commercial rigor, collaborating simultaneously in real time. But there is a structured pace and rhythm to the stages of a typical five-month project, which more often than not unfolds like this:
The value of working this way:
Seeing across a broad portfolio of tangible endpoints early in the innovation journey allows companies to see more of what’s over the horizon, learn more about what is possible, and to assess size of prize prior to placing big bets of money, time and company talent in any one direction.
Working with fully formed ideas allows consumers and companies to make clearer, more rapid, more galvanized judgments on an idea’s potential, a natural consequence of the reduction of ambiguity.
The depth put into each idea upfront gives ideas that pop a flying head start toward commercialization – with critical success factors like consumer insight, positioning, branding, design, identity, sensory, technical feasibility, business model and route to market already well defined by initial expressions.
This naturally cuts significant time, cost, complexity and angst from the subsequent commercialization process.