Rony Zibara

Rony is a great example of culture-fusion, born in Beirut and grew up in Canada with France as a cultural playground he is able to express himself in all three languages fluently. His background in architecture served as a cultural formation and would serve as a great foundation in his career in branding.

As an Innovation Director, Rony uses his extensive branding expertise with his passion for understanding consumer behavior, marketplace forces and trends to create provocative ideas for brands and products that connect sensorially with consumers.

Rony launched a grass-roots innovation discipline as part of Pedersen Gesk, a consumer branding firm working with such clients as Starbucks, The Coca Cola Company and great American regional brands. His company ultimately merged with FutureBrand where he was made Executive Creative Director of North America focusing on the Brand Innovation discipline. His clients included Unilever, Wendy’s, Musicland, Diageo and General Mills.

Prior to working agency-side, Rony was Creative Director of Loblaws, the revolutionary Canadian retailer, where he launched hundreds of products and greatly defined the President’s Choice brand through an award-winning identity that would become the ultimate benchmark for retailer brands in North America.

Realizing that Fahrenheit 212 was in fact too often winning projects that may have come his way, Rony joined Fahrenheit 212 as an Innovation Director in 2006.