Michael Romanowicz

As one of Fahrenheit 212’s youngest members, Michael brings a youthful yet credible voice to the innovation team.

Prior to arriving, Michael worked as executive creative at a disruptive marketing agency where each and every day was an exercise in innovative thinking and challenging existing paradigms. There he provided key strategic ideas, conceptual development and creative vision across a range of projects for brands such as HSBC, NBC, Pepsi and Target.

Michael made the switch from communications to innovation because he wanted to create tangible products that could be owned, and ideas that would outlast just this season’s ad campaign.

Michael finds inspiration from constantly searching for emerging trends across a diverse set of categories from design to pop culture. He is also desperately in love with the future and fascinated with technological innovations that provide utility to people’s lives while addressing issues of transparency and sustainability.

His approach to creativity is 2 parts rational and 1 part wildcard. He leverages design principles with modernist ideals in organizing his thoughts and ideas.

While not teaching his colleagues how to shred Guitar Hero, Michael moonlights as Creative Director of a photography studio, challenging the perception of how and in what context we view fashion images.

“Making money is art and working is art and good business is the best art.” Andy Warhol