Geoff Vuleta

Geoff Vuleta began a 20-year career in advertising in NZ at Ogilvy & Mather. Two years in, he left New Zealand to work at WCRS in London during which time he rose to become their youngest account director working on the prestigious BMW business. Geoff returned to New Zealand at 25 to establish the office of the much awarded Australian agency group, The Campaign Palace. In his 10 years as CEO he took The Palace from a start-up to two consecutive Agency of the Year awards, after which Geoff left to take up the role of CEO of Saatchi & Saatchi, NZ's largest agency. In 2002 Geoff was appointed to the Worldwide Executive Board.

Fascinated by ideas and the quest for getting a premium price for them, Geoff founded Fahrenheit 212 in New York. Marking a significant departure from the world of communication into the world of innovation and product development, Fahrenheit 212's ambition was and still is to be the most rewarded commercial innovation practice in the United States. Since its inception Fahrenheit 212 has pioneered a remuneration model in which more than half of the firm's revenue is contingent on the commercial success of projects it undertakes for its clients.

In November 2006, Geoff led a successful management buy-out of the firm from its Saatchi & Saatchi parent and Fahrenheit 212 is now a fully independent company. Fahrenheit 212 undertakes major growth initiatives for some of the worlds foremost companies including: Coca-Cola, Diageo, Hershey, NBC Universal, Gucci Group, Clorox, Warner Music Group, Samsung and Capital One. Building what has been described by Business Week as a White Hot Ideas Factory and by Esquire as the Epicenter of Innovation, Geoff has surrounded himself with a group of people who uniquely marry both the money and the magic: commercial acumen and creative invention.