NBC Nightly News: Geoff Vuleta Feb 2008
On NBC’s Nightly News with Brian Williams, Fahrenheit 212
CEO Geoff Vuleta provides a point of view on the reasons behind
the recently publicized issues with the Starbucks product strategy.
Fahrenheit 212 Acquires Stake in Alpha Mom
Alpha Mom, a leading online parenting destination, has partnered
with Fahrenheit 212 to accelerate it’s growth through the
development of new products and services specifically designed
for its influential audience of tastemaker parents.
New York Times: Geoff Vuleta on Starbucks Jan 2008
Fahrenheit 212 CEO Geoff Vuleta offers a strategy to right the
troubled coffee giant. Return “the theater of the craft and bold
celebration of the provenance of the bean,” said Vuleta.
Newsday: Saving Sears Jan 2008
Columnist Ellis Hennican writes about Fahrenheit 212’s idea to
revive Sears. “I swear it could change the American way of
shopping - and save Sears, too,” wrote Hennican.
Introducing Joseph Bowman Jan 2008
Joe joins Fahrenheit 212 as Director of Strategy & Commercialization following a diverse career spanning strategic consulting, corporate law, asset management and most recently founding and launching a global super-premium Cachaça brand.
Introducing Eric Daza Jan 2008
Eric is Fahrenheit 212’s Technology Manager, responsible for designing and supporting our IT and AV infrastructure. Eric was formerly a Mac Genius at Apple’s flagship store on Fifth Avenue And has an extravagant collection of certifications.
Introducing Jennifer Garran Jan 2008
Jennifer joins Fahrenheit 212 as an Innovation Strategist, focusing on bringing consumer perspective and insights to the innovation Process. Her experience in advertising has included strategic Planning for PepsiCo, Swarovski and Calvin Klein.
Profiled on Hoovers Business Insight Zone Dec 2007
Tim Walker describes Fahrenheit 212 as a small band of hyper-creative outsiders that aren’t afraid of breaking crockery and might help you reap breakthrough success that for now exists only in your dreams.
Introducing Michael Romanowicz Dec 2007
Michael joins Fahrenheit 212 as an Innovation Associate, working across every project with the Innovation team. Michael comes from a creative role in a disruptive marketing agency working for brands such as HSBC, NBC, Pepsi and Target.
Fahrenheit 212 named Best and Brightest Dec 2007
In Esquire magazine’s December 2007 Genius and Innovators edition,
Fahrenheit 212 is introduced as the epicenter of innovation and named one of the year’s Best and Brightest.